Overview
The Project
Redesigning Verizon's Value Brands
Our goal for this project was to execute a scalable redesign of the mobile app experiences for Verizon’s value brands: Straight Talk, Tracfone and Total By Verizon. These 3 apps have a combined 2.8 million monthly active users.
These brands have been struggling with very low NPS scores.
After launching our redesign these brands saw a 4x increase in their NPS score.
My Role
Product Designer
The Team
1 Senior Product Designer
1 Design Director
1 Content Design Director
Client
Verizon
Project Type
Mobile, Consumer
Timeline
3 Months
Tools
Figma
Mural
My Impact
I served as a key contributor at every stage of the design process—from research to UX and visual design—applying a systems-thinking lens to streamline key user flows and ensure overall user success.
After launching the redesign, these brands earned:
4x increase in their NPS (net promoter score)
I was involved in several key parts of the project including:
Designing the UX
Introducing modern design patterns
Applying the visual systems of each brand
Identifying key user flows
Optimizing information architecture and user flows
Research synthesis
Secondary research
User personas
Competitive analysis
Demo
Thank you for reading.