Hi, I'm Dayton!

Thanks for visiting

Hi, I'm Dayton!

Thanks for visiting

BNY Mellon

Strategic redesign earning +220% growth - going from $2.4T to $5.1T

Fintech

SaaS

Mercedes-Benz

Launching personalization, a +460% increase in likelihood of purchase

Web

Consumer

Verizon

Redesigning Verizon's value brand apps, increasing NPS scores 4x

Mobile

Consumer

Apple Vision Pro

Led a team of 3 designers and 2 engineers to build an R&D project

Mixed Reality

Leadership

Renault

I learned Unreal Engine in 3 weeks to help build Renault's metaverse

Metaverse

Web3

Work

Experience

Publicis Sapient

Product Designer 2

2023 - Now

Publicis Sapient

Product Designer

2021 - 2023

Asha AI

Lead Product Designer

2021

Asha AI

Product Design Intern

2020 - 2021

Publicis Sapient

Product Designer 2

Publicis Sapient

Product Designer

Asha AI

Lead Product Designer

Asha AI

Product Design Intern

Education

M.S. Human Centered Design & Engineering

University of Washington · Seattle, WA

A focus on Artificial Intelligence and product strategy.

2023 - 2025

B.A. Communication

University of Washington · Seattle, WA

Applying human-human interaction principles to human-computer interaction.

2018 - 2021

M.S. Human Centered Design & Engineering

University of Washington · Seattle, WA

2018 - 2021

B.A. Communication

University of Washington · Seattle, WA

2018 - 2021

M.S. Human Centered Design & Engineering

University of Washington · Seattle, WA

A focus on Artificial Intelligence and product strategy.

2023 - 2025

B.A. Communication

University of Washington · Seattle, WA

Applying human-human interaction principles to human-computer interaction.

2018 - 2021

Writing, Podcasts & Publications

Founding story of Figma — May 2025

Why Product Designers Need to Care About AI - May 2023

Understanding AR Activism: An Interview Study with Creators of Augmented Reality Experiences for Social Change - CHI '22

Understanding AR Activism: An Interview Study with Creators of Augmented Reality Experiences for Social Change - CHI '22

Understanding AR Activism: An Interview Study with Creators of Augmented Reality Experiences for Social Change - CHI '22

Links

Resume

LinkedIn

bydkelly@gmail.com